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JOYA®: get the sensation!

JOYA® is an apple like no other!

Simply taste it to appreciate it. And we’re not the only ones saying so:

 

95% OF CONSUMERS WHO TASTE IT ARE SATISFIED*

Taste 82% - Texture/crunchiness 87% - Visual appeal 73% - Juiciness 64% - Aroma 64% 53%*

First, CRUNCHINESS!

It’s the first sensation ... A firm, crunchy apple!

It also means you can take JOYA® wherever you want, no matter what the circumstances are.

For athletes and active city-dwellers…but also for energetic kids, or budding riders on skateboards, snowboards or skis! And it’s also true for everyday life – simply toss it in your handbag or pocket.

 

Next, INVIGORATING and SWEET!

When you take a bite of a JOYA® apple, the invigorating effect is instantaneous. JOYA® really wakes up your taste buds and reinvigorates your whole body. Because JOYA® has the perfect balance between sweetness and tartness.

 

Finally, a REFRESHING feeling! 

Like all fruit, JOYA® contains water. But it has a uniquely refreshing, even thirst-quenching effect.

THE ENERGIZING, on-the-go APPLe!

Since 2012, JOYA® has been supporting OUTDOOR sports and adventure activities... Why?
Having a JOYA® apple is the perfect way to meet your body’s needs when you’re working hard and you need an energy boost - a little kick start!

>> JOYA® gives you the energy you need for all your activities: FRUCTOSE and CARBOHYDRATES (sugars) that will be assimilated by your body SLOWLY.

Whether you’re an athlete or simply an active, busy person…

If you’re a mum with a hectic schedule, an active teen, an accomplished athlete or a fan of occasional exercise, JOYA® is ideal for supporting all of your activities.

BEFORE a workout or a hectic day, JOYA® gives you an energy reserve that will be helpful for the duration of your physical activity.

DURING a workout, JOYA® immediately replenishes your body with vitamins and minerals.

AFTER training, JOYA® is 85% water, so it rehydrates your body and helps it eliminate toxins.

What’s more, JOYA® is very rich in vitamin C in the outer part of the flesh, and even more so in its skin. So don’t peel JOYA®, and you’ll be sure to make the most of all of its nutrients!

Finally, JOYA® can go anywhere - under any conditions. It’s crunchy, and its skin makes it shock-resistant, so in a gym bag, hiking backpack or everyday handbag, it’ll stay firm and crunchy, until you’re ready to enjoy it. 

 

joya: an environmentally-responsible apple

Responsible orchards

The growers of JOYA® keep sustainable apple orchards, which respect nature and biodiversity.

We combine traditional techniques with natural solutions found in organic farming: introducing beehives into the orchard during flowering, using natural predators, planting hedges around the orchards, setting up birdhouses, etc.


A 100% French apple

The JOYA® apple is grown in France on high-quality land: in southeastern and southwestern France and in the Val de Loire area, where the soil is just right and the sunshine is plentiful.

 

From the orchard…

Much meticulous work goes into growing JOYA® apples, and the apples are monitored constantly by the grower throughout the production cycle:

Pruning in wintertime, to balance the tree and give it vigour.

During flowering in spring, beehives are introduced to ensure successful pollination.

Thinning and leaf-stripping in summertime, to enable the apples to grow under optimal conditions.

Harvest is in autumn, so the apples are picked when they are ripe and they’ve fully developed their flavours.

 

…to the packing house:

Once they have been picked, JOYA® apples are sent to one of our certified packing houses (BRCIFS or FSSC 22000). They are stored there in cold rooms, where the temperature is carefully and precisely controlled. Next, they are selected according to very high standards for sugar concentration, firmness, flaws in appearance and other criteria.

 

A few crucial points:

> Stringent quality specifications: colour intensity, sugar concentration, firmness, etc.

> Environmentally-responsible production

> Total traceability from the orchard to the point of sale

> Independent audits by Bureau Veritas 

> Perfect for storage, and exceptional conservation for a high-quality offering in the second part of the season

> The choice of 100% recyclable materials: cardboard is used for all JOYA packaging!

 

JOYA® fast facts:

1997 first orchard planted in southeastern France

250 growers

16 packing houses

260 hectares 

EVENTS

WHERE TO FIND US

Allemagne --

DOHLE
HIT
KAES
METRO
NETTO
REAL
ALDI Sud Allemagne
EDEKA
KAUFLAND
Doego
REWE

Royaume-Uni --

Tesco

France --

CARREFOUR France
CARREFOUR Market
CASINO
CORA
LECLERC
INTERMARCHE
GRAND FRAIS
AUCHAN France

Irlande --

Tesco

Luxembourg --

CACTUS Luxembourg

Norvège --

Ica Norge

Pays Bas --

Vomar
Deka
Poisz
Hoogvliet
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